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$10.62The Story
'Highly readable'Â Financial Times
From the boardrooms to the court rooms, this is the gripping story of how Apple
became the world's most valuable company, and of the lawmakers and
entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near
unassailable market power, controlling not only commerce, but also culture, and
- increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay
siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek,
X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now
in the courtrooms of Europe and the United States, this rebellion aims to tear
down Apple's walls and dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the
political and international forces arrayed against it in the fight over control
of the global digital economy. The stakes couldn't be higher.
About the Author
Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.
Description
'Highly readable'Â Financial Times
From the boardrooms to the court rooms, this is the gripping story of how Apple
became the world's most valuable company, and of the lawmakers and
entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near
unassailable market power, controlling not only commerce, but also culture, and
- increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay
siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek,
X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now
in the courtrooms of Europe and the United States, this rebellion aims to tear
down Apple's walls and dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the
political and international forces arrayed against it in the fight over control
of the global digital economy. The stakes couldn't be higher.
About the Author
Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.
